Quietwebsitesfor loudbusinesses.
Luxury multi-location salon, refreshed end-to-end.
A long-running salon opening a second location in a very different market needed one brand that could hold both rooms — without flattening either. Their site, three booking tools, and one Instagram couldn't carry both at once.
Two rooms. One voice.
Hold both rooms without flattening either one.
The original location was a long-standing institution with stylists who'd outlasted three location moves. The second was new — a resort-market room that needed to read upscale, not strip mall. One brand, two distinct climates, no compromise on either.
- →Editorial site, one CMS
A custom Next.js build with a location switcher that quietly reskins the rhythm — a softer palette for the resort room, deeper ink for the original.
- →Booking, unified
Two properties, one front-of-house. Guests pick stylist or chair without learning which back-end we use.
- →Photography direction
Stylist-led portraiture instead of stock. Each chair gets a real face, real bio, real link to their book.
- →Press + season campaign
A pre-launch zine, a soft-open guest list, and an SEO foundation aimed at the resort market's travel windows.
Three things, sold as one. Because that's how they pay back.
We don't take on the website without the booking flow, and we don't take on the booking flow without the marketing system. Picking one out of three has been the most expensive mistake we've watched salons make.
The Website
Editorial, fast, and built around how guests actually choose a salon. Next.js, custom CMS, your photography treated like work.
- Brand & visual direction
- Custom Next.js build
- Headless CMS your team can run
- Performance + Core Web Vitals
- Accessibility (WCAG 2.2 AA)
The Booking Experience
Most salons leak revenue at the booking handoff. We design the seam between your site, your scheduler, and your stylist book so guests don't feel it.
- Boulevard / Vagaro / Mindbody integrations
- Stylist-led discovery flows
- First-visit guest forms that convert
- Membership + package pages
- Gift card + waitlist surfaces
The Marketing System
The reason your last website didn't pay back. A small, owned system that compounds — email, local SEO, the rituals around launches.
- Local SEO + Google Business
- Email lifecycle (Klaviyo)
- Launch + season campaigns
- Editorial photoshoots, directed
- Quarterly review with the owner
Projects come in two shapes — a focused website,
or the full studio engagement.
We take on six to eight projects a year. Estimates come back inside seventy-two hours with a fixed scope, a fixed price, and a fixed end date — no retainers, no monthly creep.
Request an estimateTwelve weeks, in the open. No sprint theater.
You see the staging URL on Monday of week three and every Friday after that. We hold a single weekly review at a time of your choosing. That is the cadence.
- 01Week 0 — 1
Listening trip
We come to one of your locations. We sit in the chairs. We talk to your front-of-house. By the end of week one we know what you sell, who buys it, and what the work feels like at your best appointment of the day.
You leave withA short, honest brief - 02Week 2 — 3
Direction
Two distinct visual directions, presented in context — not on a mood board. We design real homepage, real booking flow, real stylist profile in each direction so the choice is concrete.
You leave withTwo routes, one chosen - 03Week 4 — 7
Build
We design and build in the same week, in public. You see the staging URL Monday and again Friday. Photography is shot in this window — not bolted on after.
You leave withWorking site, every Friday - 04Week 8 — 9
Soft open
Quiet launch to existing guests first. We watch real bookings come in, fix what only shows up in the wild, and tune the system before press goes out.
You leave withBooking, live and observed - 05Week 10 — 12
Hand-off
Training session with whoever runs the day-to-day. A six-month editorial calendar. A ninety-day check-in already on the calendar. You own everything.
You leave withA site your team can run
Small on purpose. Founder-led, every project.
I'm Misti — I built my first website in 2005 at a consulting firm in Memphis, where building the site was usually the smallest part of the engagement. Two decades on, the tools have changed completely; the shape of the work hasn't.
I'll be on every call. I'll write the first draft of your homepage. I'll be the one who flies in for the listening trip. That is not a sales line — it's the reason there are only ever six to eight clients a year.
Quiet on the page, loud at the till.
A website is not the work. The work is the third client who told her sister, the Sunday no-show that didn't happen, the new stylist who took the job because of the bio page. We build for that.
We hand your site back finished. Not enrolled.
“Misti asked questions & listened to our issues and concerns until she had a good understanding of what we needed then she delivered exactly what she promised. The entire experience was smooth & stress free.”
“Design Studio's attention to detail is unmatched. From our first meeting through the launch everything was perfectly planned & executed. Very thorough and efficient process. Delivered an agency-grade site ahead of schedule. Very impressed and would love to work with them again on future projects.”
“Such a pleasure to work with. Extremely knowledgeable & built a site better than anything we could have imagined when we started the process. Extremely responsive, professional, and courteous. Will recommend Misti to colleagues and friends that need her skills.”
Fixed price, fixed end date
No retainers, no monthly creep. We quote the project, not the hour.
You own everything
Code, copy, photography, accounts. Day one of week thirteen, it’s yours.
Twelve weeks, not eight months
If we miss our launch date for a reason that’s on us, we eat the overrun.
If you can describe your salon in three sentences, I can tell you whether we're the right studio inside a week.
Let's begin.
A real human reads everything. Estimates come back inside seventy-two hours, even if the answer is “not this season.”
- · How many chairs, how many locations
- · What you sell at the top of the menu
- · Your soft-open window, if you have one
- · One sentence on what isn't working
Entrepreneuria Design Studio
109 Tabor Drive
Eatonton, GA 31024
706-466-0250
Currently booking Fall 2026